Fast and lasting. That’s how we like our looks. So we created a tool that speeds the heat to all the right places, without over drying. For one-pass perfect styles that stay smoother longer. No thirsty hair here. iRED Beam Technology embedded into the tourmaline-infused plate carries heat deeper into the hair, so moisture is maintained throughout. Because over-dry hair can go from smooth to frizz fast. The ION-generating Projector streams millions of cuticle-sealing negative ions into hair with each pass. Which locks in the smooth and shiny—and locks out the frizz. Plus, The Confidante keeps making more ions every time you turn it on. So get ready for a long term relationship.
amika is hair rebellion against conformity & the mundane. Founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 amika is the antithesis of a typical beauty brand.